Net Promoter Score Calculator
Calculate Net Promoter Score calculator NPS. Fast, precise calculation for corporate, startup, and small business planning across USA/UK/Canada.
Calculate Net Promoter Score Calculator
Enter your financial inputs below to compute Net Promoter Score (NPS).
Calculation Results
Calculated using commercial accounting formula: NPS = % Promoters - % Detractors
Quick Summary
The Net Promoter Score (NPS) Calculator evaluates customer satisfaction and brand loyalty by analyzing survey feedback scores on a scale from 0 to 10.
- Net Promoter Score (NPS): Score ranging from -100 to +100.
- Promoters (%): Percentage of respondents scoring 9 or 10.
- Detractors (%): Percentage of respondents scoring 0 to 6.
How to Use the Net Promoter Score Calculator
- Enter count of Promoters (Score 9-10).
- Enter count of Passives (Score 7-8).
- Enter count of Detractors (Score 0-6).
- Click Calculate to view your overall Net Promoter Score (NPS).
- Click Reset to clear inputs.
Net Promoter Score Calculator Formula & Method
This tool utilizes standard accounting algorithms to compute business returns:
NPS range: -100 to +100
Where:
- Promoters: Highly satisfied, loyal brand advocates (9-10).
- Passives: Satisfied but unenthusiastic neutral buyers (7-8).
- Detractors: Unhappy customers at risk of churn and negative word-of-mouth (0-6).
Worked Example
Example: 70 Promoters, 20 Passives, 10 Detractors (100 Total)
- Promoters: 70 (70%)
- Passives: 20 (20%)
- Detractors: 10 (10%)
Applying the formula yields:
Net Promoter Score (NPS): 70% - 10% = +60 NPS
What This Calculator Includes vs. Does Not Include
What This Calculator Includes
- Standardized Industry NPS Benchmark: Computes exact NPS score between -100 and +100.
- Respondent Breakdown: Displays percentage shares for all 3 sentiment tiers.
What This Calculator Does Not Include
- Qualitative Feedback Analysis: Text comment sentiment parsing.
Tips & Best Practices
- Follow Up with Detractors Immediately: Contacting detractors within 24 hours can prevent negative reviews and churn.
- NPS Above +50 Is Excellent: Scores above 50 represent industry-leading customer loyalty.
Common Mistakes to Avoid
- Including Passives in the NPS Subtraction: Passives affect total respondent count but are excluded from percentage subtraction.
Frequently Asked Questions (FAQ)
What is Net Promoter Score (NPS)?
NPS is a customer loyalty metric calculated from responses to the question: 'How likely are you to recommend our company to a friend or colleague?' on a scale of 0 to 10.
How do you calculate NPS?
Subtract the percentage of Detractors (0-6) from the percentage of Promoters (9-10): NPS = % Promoters - % Detractors.
What is a good NPS score?
An NPS score above 0 is good, above 30 is great, and above 50 is world-class.
Who are Promoters, Passives, and Detractors?
Promoters give a 9-10 score, Passives give a 7-8 score, and Detractors give a 0-6 score.
Why are Passives not included in the NPS formula subtraction?
Passives are neutral and unlikely to spread word-of-mouth recommendations, but they count toward total respondent volume.
Can NPS be negative?
Yes, if Detractors outnumber Promoters, the NPS score will be negative (down to -100).
How often should a company measure NPS?
Companies conduct relational NPS surveys quarterly or transactional NPS surveys immediately after customer support interactions.
How does NPS correlate with customer churn?
High NPS scores strongly correlate with lower customer churn and higher customer lifetime value (LTV).
Is this NPS calculator free?
Yes, TibCal's Net Promoter Score Calculator is 100% free.